Wal-Mart

This is a letter of gratitude for introducing me to your wonderful product. First, let me give you a few of my credentials. I'm currently rated number 2 in floral sales in my Wal-Mart district. I also just received a congratulatory letter from the President of Wal-Mart for the work I am doing in my flower department. This letter will also specifically describe the problems we have been experiencing with our flowers and the solutions we have discovered, which have significantly increased our sales recently.
The problem: We have discovered that our roses are creating ethylene gas in the cooler--destroying many of them before they can be sold. It's like a man stuck in a refrigerator, breathing his own carbon dioxide. Carbon dioxide will kill a man, and ethylene gas basically does the same thing to a flower.

The solution: We have installed a new technology called Flower Power in our flower case that is making our flowers last longer. This product is a blend of minerals hung inconspicuously behind the flowers in our presentation cooler. These all-natural rechargeable minerals adsorb the ethylene gas out of the air. Now the flowers are breathing fresh oxygen instead of stale air.

Specifics: Four dozen roses are delivered two times a week to our Wal-Mart store. I used to throw out about 25% of the shipment before it was sold. With Flower Power, I only throw out 1%. One hundred and sixty carnations and pompoms are delivered weekly. I used to throw out 25%, and now I throw out only l0% -- but they are the ones sitting in the store isles, away from the Flower Power. Flowers in the cooler, with Flower Power, are rarely thrown out.

Without Flower Power, the roses usually develop slimy mildew inside the petals after one week. With Flower Power, almost all of the roses are sold before mildew appears.

A lot of people have told me they don't like to buy roses here at our Wal-Mart store because they simply don't last. People actually bring them back. When they take them home, the roses often die after 2-4 days and do not "open" as they should. Many chose not to buy flowers from us for that very reason.

Since putting Flower Power in the cooler, I am selling more roses. Linda Corman, a cashier near my flower display agrees. I have noticed the roses look much better in our showcase, and they don't have brown edges any more. That may be part of the reason we are selling more.

I believe every flower storage location can benefit from this new technology--the warehouse in Columbia, every transportation vehicle, and every cooler that displays the flowers to the public. I will be taking your Flower Power samples to our supplier when I attend a floral convention in Kansas City on February 9th. From what I have observed, I think he will find the benefits of Flower Power to be an incredible financial benefit to his company. Thank you for introducing it to me.

Lana Egli
Flower Manager
Wal-Mart